The purpose of the Beta is to illustrate the core concepts/features of our website for feedback from legal and creative communities.
A future version of this website will be the centrepiece of our public-facing creative communications campaign in 2021 which aims to create a cultural shift on bail reform.
This Beta was launched on Oct 30, 2020. It was conceived, designed, and built by a team of volunteers at the Law & Design CoLab - a nonprofit organization that unites professionals in design, tech, and strategy with social justice advocates.
Community advocates and service providers
Researchers and experts
Potential institutional partners & sponsors
We're keen to hear your feedback on this beta website.
If you're interested in keeping up to date with our work, join our mailing list.
If you’re interested in volunteering with us, please fill out this form and we’ll be in touch.
If you want to learn more about how you can support our creative campaign in 2021, please send us a message.
We’re witnessing a new generation of social justice advocacy driven by:
Rapidly capture/share lived experience of injustice, connect with audiences and move to action more effectively.
In the US, major investments in creative talent have delivered new concepts, formats, and high production values that resulted in unprecedented reach & engagement.
But this type of advocacy hasn’t delivered comparable impact in Canada because:
Traditional news dominates the conversation
The smaller size/scale of nonprofits & philanthropy
More timid & reserved advocacy culture
Our attention is consumed by US advocacy & media
Bail reform is a high-impact issue in Canada
The decision to grant bail has the single largest impact on the outcome of a criminal case
Ontario’s bail process traps marginalized people in a cycle of trauma
Legal advocacy has tried and failed to reform the system
That needs a creative communications strategy
Decades of extensive research & strong consensus on causes of injustice and needed remedies
Experts recognize that shifting our cultural perceptions around bail is a massive, untapped opportunity
Legal & policy professionals don’t have the expertise or skills to shift the broader cultural landscape
This website will form the centrepiece of the Unlock Bail Reform Project: public-facing creative communications campaign in 2021 with the goal of realizing a cultural shift on bail reform.